Social media is a great way for you to release current and compelling content that will allow you to connect with your audience.
Social media is about building relationships and growing your email list by offering great content. The goal is to give content away that is so useful that people would pay for it.
Please remember, we don’t use social media just because it’s the cool thing to do. As a business owner you want to work on setting up a funnel so you can monetize your efforts.
Social media has changed the world. The way we market and communicate will never be the same. I want to help your business create an amazing social media strategy.
Social media has a lot to offer and it is a great medium that allows you to turn your fans and followers into brand ambassadors. You should use social media because that is where the consumer are. Consumers run to social media to get their information because it is quick engaging and easily accessible. The many benefits of social media marketing include:
- Increased exposure
- Increased traffic
- Accelerates your growth of your brand
- Your business can self publish
- Use word of mouth marketing to your advantage
- Develop a following of loyal fans
- Generate leads
- Improve search engine rankings
- Find like minded people
- Increase your opportunities for business partnership
Would you agree it is time for you to get social the correct way? Signing up for a free account and throwing up a few tweets will not cut it. You need to implement proven strategies and techniques that will help your brand grow.
I am here to help you streamline your marketing efforts and capitalize on the time you spend on social media. Over the years I have had the opportunity to help many entrepreneurs in service based industries use social media to grow their brand. I would like to share with you 5 Amazing Social Media Techniques that work across every major platform.
5 Amazing Social Media Techniques That Work on Every Major Platform
1. Develop a Social Listening Ear
Social listening is the process of finding posts, tweets, and status updates that matter to your brand and industry. If you want to access a market you have to participate in relevant conversation. Social media is nothing but live conversations between millions of people around the world.Listen to your competition, the industry changes, what is trending and lead opportunities. The goal is to use social listening to solve a problem or answer industry specific questions
Participating in the conversation is also how you build awareness and make a name for your brand. Awareness leads to interest, and interest leads to demand. Provide value with actionable, educational, relevant, and sharable content and you will be recognized as an industry leader.
How to Develop Your Social Listening Ear?
Each social media platform has a way to search. I recommend searching keywords in your industry and read what people are saying. By searching keywords you will find questions, problems, and users that are interested in your niche. Jump in, and answer a question and provide your expert advise. Remember it’s OK to talk to strangers on social media.
Engagement is about connecting with the consumer in ways that were not possible before social media. You want to:
- Talk to other users
- Make the customers feel special
- Tell compelling stories
- Be authentic
- Help customers (customer service)
- Ask audience to share
There is a difference between being on social media and actually marketing on social media. A lot of people use social media to connect with friends and family which is fine but as a business owner you have manage your time effectively. If you are not engaging, it will be hard for consumers to find you.
3.Integrate Inbound and Outbound Marketing Techniques
Inbound marketing is when the consumers are attracted to you through your content and personality. Once the consumer begins to trust you they are more likely to buy. The beautiful thing about social media is consumers will tell their friends about their experience, and the cycle will continue. This is the new word of mouth marketing and with social media your reach can be further than you ever imagined.
Outbound marketing is going out and placing your message in front of consumers with paid media. Examples Facebook ads, Google PPC, and sponsored ads.
Remember you are interested in forming relationships. The goal is to bring the consumer off of the social media platform and into your sales funnel. You need to have a very tight funnel on the backend so that you can strategically introduce consumers to your products or services that you have for sale.
Social media ads allow you to amplify your message by promoting successful content. You can better target your audience, split test, and measure your efforts.
Currently my favorite platform for ads is Twitter. I have seen a great return on investment when I ran an ad to create brand awareness. You can pick the type of accounts you want to target and control the cost.
You can manage your workflow with a few simple automation techniques. Automating some of the more repetitive tasks related to social media can help you be more productive and efficient. Some post ideas that can be automated are:
- Links to your blog posts with a RSS feed
- Links from other interesting topics you find online
- Questions to your community
- Interesting quotes and inspiration
For example Facebook has an option to schedule posts for the future. Try Hootsuite.com and bufferapp.com for your social media automation needs.
You are working hard and staying on top of your social media content now it is time to measure your efforts. I recommend establishing measurements of success by starting with your business goals. Determine if your day to day activities are getting you closer to your goal. Don’t be afraid to change things up, social media is always changing.
Don't want to navigate social media alone? Find out how I can help clear a path for your success by contacting me here .